Aviator Sunglasses get the ‘Top Gun’ Boost

After 36 years, Maverick is back – and so are his sunglasses. An advertising item, aviator hats gained popularity, thanks to the new blockbuster “Top Gun”.

In 1986, the first “Top Gun” boosted sales of Ray-Ban aviators by 40%, according to a blog post on menswear e-commerce site Grailed. With the release of the second film grossing more than $1 billion worldwide, it’s no surprise that the public’s interest in flying objects has increased.

“Top Gun,” featuring Tom Cruise as Maverick and Miles Teller as Rooster, has been widely circulated on social media. TikTok users used Teller’s beard and aviators, sparking #TellerTok; the hashtag has more than 142 million views. A lot of men who use it limit themselves by shaving their beards to get the beard they love and they are looking for a pair of aviators to complete the look.

@jessandscottie Pure happiness given to him😂😂😂 #topgun #tellertok #milesteller #rooster #hessohappy ♬ Danger Zone (From “Top Gun” Original Soundtrack) – Kenny Loggins

Although the aviator style has been around since the 1970s and is often referred to as a trend, its popularity increases when a trend or cultural event brings it into the limelight. Product placement is a common practice in the entertainment industry, as companies realize that movies can build stories around products – which can have huge business impacts.

“The style of aviator sunglasses is one of the most popular and difficult to sell in the advertising industry. That’s been the way for a while,” said Ronald Williams, chief marketing officer at Top 40 supplier Evans Manufacturing (asi/52840).

During Williams’ 18 years in the advertising industry, he has seen many trends come and go. However, people with a high emotional appeal do better. “There are things, like aviator sunglasses, that are culturally bound,” he says.

Aviators can be considered an American icon. Their presence on TV and in movies is about a “cool” person, as they are often worn by motorists, police and the US military. Those who play in these glasses have a free and rule-breaking attitude towards the audience. It seems that with a pair of aviators, the user can do anything.

“They’ve played so many iconic moments in film and TV, and having that classic vibe attached to them makes them timeless stars,” said Jesse Grey, director of marketing. on Pop! Announcement (asi/45657). “From airline pilots to golf clubs, famous aviators have been around for decades.”

As the entertainment industry begins to spike in fashion, Gray says there is a growing demand for producers and media companies to capitalize on popularity. “When a television show or movie really captures the attention of the public, smart marketers want to increase their investment in creating branded products to ride that wave,” said him.

It can be beneficial to the advertising industry. Williams advised an advertiser to use “Top Gun” as a slogan in an aviator commercial. The seller wanted to advertise his customers as “top guns,” based on their management and success, while also securing the association of the product with the film.

Evans Manufacturing’s classic (920) sunglasses feature ultra-violet protective lenses with a UV 400 rating.

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Because sunglasses have limited space for labeling, “Lens decoration is a simple and easy touch that people like to add to their sunglasses,” says Gray. Pop! Promo’s Pantone-matched images offer more editing options, allowing for color combinations that best suit the brand. With these unique advertising strategies, people looking for fashion are more likely to buy a logoed product.

aviator sunglasses

Pop! Promos’ classic aviator sunglasses (PMA100) allow teams to take full advantage of the “Top Gun” style while sporting a subtle brand that end users will appreciate.

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Aviator sunglasses are far from the only type of product brought out from movies and TV shows. Williams saw a connection between the interest in the aprons – the hood for the chest pocket of the shirt, designed to hold the writers – and the popularity of “The Big Bang Theory. ” During the peak of the show’s run, sales of accessories were higher than ever before, he said.

Cruise introduces another style of sunglasses in “Risky Business,” sporting the Ray-Ban Original Wayfarer Classic style in the 1983 film. Ray-Ban from the end.

Classic novels that inspired the character include “Grease” (1978), “The Great Gatsby” (2013) and “Breakfast at Tiffany’s” (1961). Things like leather jackets, flapper jackets, pearls, big glasses and beige dresses are timeless icons because of their continued presence in TV and movies.

The entertainment industry continues to be a platform for products and trends to gain popularity, many of which can be integrated into the advertising industry to benefit advertisers and consumers. their customers.

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