How these S’porean brothers make money and ‘ways’ with their candle making business.

Hobbies are different — everyone has something they enjoy doing in their spare time, and it’s a lot different for everyone.

We may go out for climbing or rock climbing, while the domestics relax at home – reading, writing, or playing.

But the more entrepreneurial among us find a way to turn these hobbies into a business, and that’s what these brothers do when they make candles.

Meet Sarah Wee and Cheyenne Naidu, who started Nitwick in 2021. Despite their busy schedules, they still find time to run their own business, and do things from ancient times.

Who says lust doesn’t pay?

Running a business is a lot of work, especially since Sarah and Cheyenne work full-time in the nonprofit industry. Sarah raises money for cancer treatment and research at the National Cancer Center Singapore, and Cheyenne works as a youth counselor at Limitless.

However, they still find time to hire each other, and when Sarah brings up the idea of ​​starting their own business, Cheyenne is her first choice for a partner because the candles became a common interest between them.

Image Credit: Nitwick

We’ve been toying with the idea of ​​starting a project or business for a while. It’s the combination of the desire to be better and the time we spent together and got out of our comfort zone. It started as a project between the two of us, capturing flavors based on our shared experience.

– Sarah Wee, founder of Nitwick

So they started thinking about actually making their own candles: experimenting with different scents, mixing scents, and breaking scent stereotypes.

When they share it with their friends and family, they find that the emotions their scent evokes are limitless, and others often express that connection.

So in June 2021, they finally launched Nitwick to sell scented candles, wax sculptures, and more.

Enjoy the work trip

One benefit of doing passion projects with someone you’re close to is that it’s fun, but it also involves a lot of hard work.

In fact, creating a unique scent can be difficult. “Making the candle is a lot of science, a very precise process where we measure the temperature, the strength and balance the ratio of ingredients,” explains Sarah.

On top of this, the scents of the ingredients can differ from the scents of the individual ingredients, and Sarah and Cheyenne had to experiment and change the formulas for each candle, sometimes. start the whole process again.

Of course, there are some fun moments, like naming their equipment. Nitwick’s products have unique names – their best seller is a candle called Fir Leaves Navidad, a pun on the Spanish Christmas word for ‘Feliz Navidad’.

Other names they came up with were ‘Beaches & Cream’, and ‘The Grape Gatsby’, a homonym of F. Scott Fitzgerald’s novel ‘The Great Gatsby’

Nitwick’s Online Store / Image Credit: Nitwick

These names are not original and clever. Sarah and Cheyenne thought a lot about these names, and it became a way to finish their work.

The real deciding factor is that we both laugh. We don’t know if everyone gets a laugh out of every name, but it’s just a little Easter egg that gives us a laugh every time. There are many lighting combinations out there and diversity is always beneficial.

– Sarah Wee, founder of Nitwick

All this brought results for Nitwick. She managed to break even in just two months, and Sarah reports that sales have increased by 400 percent in the last quarter.

The future is bright, and it smells good too

With great success, Nitwick was approached by several companies to develop perfumes for them. One of them is The Dealing Room, a bar and restaurant specializing in fine whiskeys and wines.

In addition, Nitwick has an ongoing exhibition at Alter Native, a private dining space by local chef Desmond Shen, located on McNair Road.

Oud La La's newest product.  Nitwick
By Nitwick’s Oud La La/ Image Credit: Nitwick

Sarah and Cheyenne are hard at work creating new fragrances. They just released a new product, Oud La La, in collaboration with local potter Ying Zi Ng, also known as BerryPotter.

As Christmas is approaching, the duo is planning to release a special candle collection that will be released in the last quarter of this year.

Currently, Nitwick only lists their products on their website and another e-commerce site Whyte Space. Therefore, it is very interested in finding more partnerships and opportunities with other companies.

“Developing fragrances is the best part of Nitwick, and being able to work with different brands and locations is great. We want to do more with local artist,” Sarah said.

At the end of the day, the founder of Nitwick is proof that no one’s job is worth slogging through something you can’t see. It can be something you really enjoy, and it still helps pay the bills.

“We have full-time jobs and running Nitwick at the same time can be a challenge, but we don’t see the end result. It’s just something we do because we really love it.” and invest in this.

“Every problem is just a puzzle that we have to solve in order to move forward,” said Sarah.

Featured Image Credit: Nitwick

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