When it’s black and white, words provide color

In Sarasota yesterday there were no color pictures to show how beautiful the landscape is, or to show the beauty of the beaches, or the Mediterranean and Spanish Mission houses, or the ​building construction; Only black and white photos look at movies, cars, and stores.

That lack is offset by beautiful pen and ink drawings, hand-colored illustrations, and flowery prose and hyperbole.

Florida Chamber of Commerce brochure, circa 1925.

Sarasota has more history

The literary style of that era may be embarrassing by today’s standards, but it was good enough at the time, and it’s still fun to read today.

The main pitch to come to Florida because of its beauty, the weather, the many pleasures of living here, and of course the opportunity to make money, then as now, at will of the country.

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